Hi, I'm Ira Sokolova
Colorist, technologist, treatment specialist and founder of LUNÉVA World.
For more than 18 years I have lived in the world of hair. I started as a cosmetics manager and consultant, then as a colorist and educator. For over 10 years I have been teaching coloring to colleagues, passing on my experience and knowledge about hair structure, color and health.
I know all the “pain points” of stylists and clients, because I hear them every day — about porosity, breakage, loss of shine, unstable color.
I am a blonde prone to dryness and damage, so I know from my own experience how hard it is to keep softness and color after coloring.
In 2020 I created my own toning system that helps solve the typical problems after coloring.
And since 2022 I have been making my own professional products — first toning emulsions, and then full care: serums, lamellar creams and repair systems.
That is how LUNÉVA was born — my professional cosmetics brand that combines science, technology and love for hair.
I want you to know: behind this brand is a real person who truly understands what hair needs to look healthy, strong and beautiful.
LUNÉVA was born from a love of hair and a desire to bring it back to life after any kind of stress.
Every formula is created by me — Ira Sokolova, colorist and technologist — with the precision of a scientist and the intuition of someone who sees every day how hair reacts to each touch and each ingredient.
LUNÉVA is honest cosmetics that combines biomimetic technologies, professional efficacy and sensory gentleness.
We do not mask problems — we help hair restore its natural balance, smoothness and shine.
Everything is created with care, attention to detail and respect for the nature of hair.
LUNÉVA is science with a soul. It is a touch after which hair feels alive again.